Executive Apparel Launches Blog
27. Jul, 2010 
3 Comments
Executive Apparel Launches Blog
This October, Executive Apparel boosted its marketing efforts by launching a blog, which it had updated with 14 total posts as of December 7th.
The company also has online visibility through social networking sites Twitter and Facebook. The blog has revealed to School Uniforms Magazine several tidbits of juicy company news, as well as other commentary on subject matter relevant to the uniforms market.
Through the blog, the company announced in October that its newest Elite Schoolwear catalog was complete. The catalog includes boys and girls styles including pants; skorts; skirts; and bottoms made from fabrics including Ultralux Polyester and 100 percent wool flannel.
Also in October, the company launched online catalogs for all of its apparel categories including school uniforms. The online catalogs are available now through the company’s website (www.ExecutiveApparel.com).
In its November 20th blog, Executive Apparel revealed some trends that it believes will take off in coming years based on company research. One such trend is ‘thriftiness over resourcefulness,’ which the company has noticed a shift toward in 2009.
“This trend is about more than just saving money,” the post reads. “The financial meltdown of 2008 is now viewed as a constructive opportunity, a chance to make things better. We see it as fomenting a new kind of autonomy.
“People want to become smarter and more resourceful about their choices – a marked departure from meaningless consumerism. For example, many consumers are trading the convenience of ‘fast fashion’ from stores such as H&M for the lower-cost and recycled aspect of vintage-store clothing.”
This post also highlighted social networking platforms like Facebook and Twitter as a growing trend.
“Social-media platforms like Facebook and Twitter have fostered global citizens,” the post reads. “In 2008, political networking exploded and people began to engage their peers in the networked world. There was a new sense of connectedness to global peers that had similar values and interests. With the Obama election, individuals, especially the millennials, experienced the influence they could assert through social networking.”
For further information, visit Executive Apparel’s blog: http://executiveapparel.blogspot.com. — A.T.
hope and change
one can argue that it can go both ways
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