Jumping Jacks Improves Athletic Shoe

Ron Dillehay of Munroe.

Jumping Jacks has introduced the Classmate Lace and Classmate Velcro athletic shoes for back-to-school 2010 based on its previously launched Scholar and Prodigy styles.

But rather than continue with the same pattern, the brand improved its design, according to Ron Dillehay, national sales manager of Munro & Company, which produces shoes for school uniform programs and other markets under the Jumping Jacks label. “We based the new styles on a good shoe, and made it even better,” he said. “In addition to cementing the bottom of the shoe to the top, we stitched it across the toe with channel stitching, which means we cut a little grove into the unit at the toe so that the stitching doesn’t touch any surface. That makes the shoes very, very durable. We also added small perforations across the front, making them very breathable.”

Both Classmate children’s styles are unisex and retail for $39.95. Adult versions are also available at a retail price of $43.95. The shoes start at a children’s size 8.5 and run up to a men’s size 12. They are available in black and white versions.

Dillehay described the Classmate collection’s design as appropriate for both genders. “These are classic styles that look athletic without being ‘too busy’, and look great on both girls and boys,” he said. “We have already noticed that they are being very well-received in the marketplace. We have also been able to lower the price from previous seasons.

Overall, Dillehay described the uniform market as highly successful for Munro & Company. “Our uniform division has been very strong, and it continues to be a growing part of our business,” he said. “We’re seeing increases throughout the west, south and northeast.”

For further information, contact Munro & Company by calling (800) 654-7046, or contact Ron Dillehay by e-mailing rdillehay@munroshoe.com.

— Amanda Torres