Paramount Adds Fashion Brand

Meaghan (Meg) Dunn as creative director.
For further information, call the company at (800) 227-3932, or email Dunn at Meg@ExecutiveApparel.com.                            — A.T.

Paramount Adds Fashion Brand
Paramount Apparel Ltd., a 50-year-old maker of children’s and ladies outerwear, introduced its new Triple Star girl’s and boy’s brand in stores for the Fall 2009 season, following a soft launch last year.
Michael Adler, president of sales for the kids company, reported that the line will be seen in Nordstrom’s, and the company is also targeting other upper-tier department stores including Bloomingdale’s, Lord & Taylor and Saks Fifth Avenue. The Triple Star brand, which Adler described as “prestigious,” will be available in Girl’s sizes 2T to 16, while Boy’s sizes will run from 2T to 20. The fall 2010 launch will include 20 boys and 20 girls styles.
According to Adler, the Triple Star jackets include fashion-forward designs, with dressier fabrics and edgier embellishments like ruffles and plaids. The Triple Star collection includes more fashion jackets, and is less active-inspired than the Big Chill label, which is Paramount’s core brand.
Included under Triple Star will be a collection of faux leather girl’s jackets in sizes 7 to 16.
“The faux leather jacket has the look and feel of real leather, and has a high integrity of quality and fashion using a technology process we call Antigue Rub-Out,” Adler stated. “Following the lead of our ladies division, this is a natural evolution, as we have never seen so many re-orders as we are getting in our junior division. The faux leather jackets will wholesale for approximately $18.00 and retail for $60.00.”
Through Big Chill, Paramount is focusing on plaids. The Systems jackets, include plaid liners in shades including soft pink and brown for girls, and black and royal blue for boys. According to Adler, using the plaids offers a more sophisticated look.
“One of the hottest items is our plaid, 4 in 1 Systems jackets, which are being received extremely well,” he said.
For further information, call 212) 736-0227, or e-mail Adler at MAdler@ParamountApparelLtd.com.                     — A.T.