Room It Up Adds Expansive Line
27. Jul, 2010 
42 Comments
Room It Up, a designer and manufacturer of lifestyle accessories including the patented lap desk, backpacks and totes, will debut its spring 2010 line at the Atlanta Gift Market from January 6th through 13th, 2010. Included will be over 300 items consisting of beach totes, market totes, wallets and more at a retail range of $10 to $60. The line will hit stores between February and March of next year.
Maureen Lorr-Schmidt, vice president of Room It Up, commented about the new line; “Overall, we have the most expansive spring/summer line that we have ever launched, and we are really excited about it.
“Some great new items include the full-size towel bag with bikini bag, and the weekender duffle bag, which is great for school-age kids to use for short getaways or spring breaks. [Also of note] are some new items in the sports arena such as sports towels, golf covers and sports accessories bags that will be great for school kids and others interested in extra curricular activities.”
She added that the company’s signature terry beach towel and bag set has been updated with a “fashion” drawstring shoulder bag “that is an incredible value at $10 wholesale.”
Room It Up—which is known for its signature prints—will also add three new prints for spring 2010. Schmidt described the first as “floral with a great burst of red, which is the perfect, fresh color for spring.” Also new is an update the company’s polka dot print with orange, pink and other “unexpected colors,” and Soho Swirl, an update on the company’s Hippie Chic print.
In addition to the over 300 lifestyle accessory items, the company will also introduce stationery for the first time through a licensing agreement with Capri Design. Included will be journals, note cards, pocket notebooks, file folders and more. Schmidt said about the stationary; “[Our offerings include] everything that someone would need for their work desk or for school.”
In other news, Room It Up has recently added three new prints, which are available now on its website. They consist of the 80’s dot print, consisting of large black polka dots on a white background outlined in pink trim; Fun Flower, which consists of yellow, brown, pink and blue flowers against a white background; and Merci, an ornamental black and white print. All three can be found in variety of new and preexisting styles including mini backpacks; large backpacks; totes; coin purses; and lap desks.
Over 5,000 retailers worldwide carry Room It Up including college bookstores and specialty boutiques. They include the Stetson University Bookstore in DeLand, FL, Ondakids in Miami, FL and Girly Girlz in Scottsdale, Ariz.
Room It is a division of Prime Source Accessories Inc., a privately-held company based in Stuart, FL. For further information, call the company’s office: (772) 219-7584, or e-mail info@RoomItUp.com. — A.T.
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