Sumec Launches Eton Kidd

27. Jul, 2010 9 Comments

Sumec Group Corporation, a Nanjing, China-based manufacturer of textiles and garments including school uniforms, hopes to give Chinese elementary students’ fashion and quality with their new brand, Eton Kidd, which they launched in March.
According to Win Woo, export manager of Sumec’s Textile & Light Industry division, 90 percent of school children throughout China are required to wear uniforms, making the country a ripe climate for the brand’s growth.
He added that, despite this fact, many of the uniforms currently available on the country’s market are unfashionable and of poor quality, while Eton Kidd’s products, which includes shoes, vests, suits, skirts and other items for elementary through middle school-aged boys and girls, combines “excellent” quality with popular fashions. The company based designs on those prevalent in English schools, and is marketing Eton Kidd as “English Classic.”
Armed with 30 years of school uniforms experience and a $240 million textile business, Sumec’s goals with Eton Kidd include growing into the largest school uniforms manufacturer in China, as well as designing teachers uniforms. They also plan to expand the brand on the international level after establishing it domestically, and are looking for U.S. partners and investors.
“I really think China is the biggest market in the world for school uniforms,” Woo said. “Investing in China would be a wise decision for any company—the market is just huge!”
Sumec is interested in partners with strong financial establishment, and ample school uniforms and exporting/importing experience.
Founded in 1978 and a member of the China National Machinery Industry Corporation (SINOMACH), Sumec Group Corporation is one of the largest import/exporters in China. It includes over 30 member companies, as well as research, development and testing centers, factories, and a technical and sales team.
For further information, contact Win Woo via e-mail at wuwf@sumec.com.cn.            — A.T.

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